In order for prospective customers to find your business, it is imperative that you take great care and consideration when registering and selecting a domain name that best represents the product or service that your business offers and easier for your target customers to find in the major search engines.
Keep these tips in mind when registering and selecting your domain name.
1. Shorter domain names are highly recommended, and preferable to longer ones. Not only are they easier to remember, but they are easier to type into web browsers and more recognizable. Many people do not want to take the time to type a very long website address. Again, to be safe, keep it as short as possible.
2. Make sure it is memorable. If at all possible, choose a clever domain name. Choosing a clever domain name leaves a lasting impression on customers. Still, another important reason for conceptualizing a clever web address, is to ensure that it is not too similar to an already registered domain, which might inadvertently send them to the wrong domain.
3. Include relevant keywords. For better search engine optimization, make sure that your domain is keyword-rich. It is imperative that you choose keywords that your target customers, would most type into their web browsers, and which also, clearly describe your company's business and purpose. Utilizing this tip, will help give your website the most traffic. Consult keyword tool services such as Word Tracker and Google, if you need assistance coming up with relevant keywords for your online business.
4. Select the appropriate domain extension. Although most businesses opt to choose.com as their domain extension, there are other domain extensions available, which might be more suitable to attract your target customers and again, clarify your company's purpose. Other top-level domain extensions are.net, .org, .biz (for business websites), .aero (for air-transport businesses/industry sites), .us ( a country-code top-level domain used by a variety of businesses), and .info (for unrestricted use).
Although .info domains have historically been used by companies with informative websites, any business can benefit from the use of an .info extension, especially if your desired .com extension is available.
In closing, the information provided is just a brief overview of how to carefully choose a domain name. Just remember, when selecting a domain name for your website: conceptualize a name, which is short, but clever, memorable, and opt for the domain extension that is best suited for your business.
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