Never underestimate the power of a real voice when it comes to telemarketing. In this digital age, the next level to online conversations and connections is still the level of the more tangible and 'real'. Between persons, you see it when they decide to finally speak to each other using their real voices. Between businesses, it can arguably happen at a more consistent rate when two parties arrange their respective representatives for an actual meeting.
Regarding the latter, outsourcing B2B telemarketing can help take you to that level.
The following has more distinct examples.
- Post-webinar follow-ups - You hosted a webinar that focuses on a need that your business is focused on fulfilling. The virtual turn-out was good and you got massive exposure in your target market. Your inbox gets flooded with filled-up contact forms. However, what do you do after that? What good are all the phone numbers you have received when you only have yourself and a handful of other people to make the calls? Do you blast an email instead? That can take a while. If you have too many business contacts to follow-up, you might as well outsource because even a small telemarketing company is likely to have more people for the job and can qualify leads much sooner.
- Going beyond social media - Social media is making headway even into B2B. But despite that, it also still faces the obstacles of anonymity and pure absence of a living conversation. After engaging prospects on it for quite some time already, you need to formally set the appointment. There is still so much room for anonymity on the internet that both you and your prospect need an audio form of verification to indicate you are both actual people. But just like in follow-ups, there might be too many to contact at once. So again: consider outsourcing.
- Getting a email request directly - Sometimes, instead of a website, you just leave an email address and people send their inquiries to it directly. Even if you take the threat of spam out of the equation, you will still be flooded just as much as you would have if you opted for contact forms. Worse still, these would neglect to mention much-needed details like a physical address, business size, and sometimes they do not even give you a name! At the very least, get these correspondents to give you a number and once you do, outsource to telemarketers to qualify them further.
In all cases, they are taking the online conversation to the next level by giving prospects a live correspondent to talk with. More than that, this is something you need to do as soon as possible. When it comes to two people at least, the shift into actual conversations can take a while. When it is between businesses, you need to get it moving or your entire online lead generation strategy will go nowhere. Realistically speaking, your business alone will not necessarily have enough manpower to make that shift for your many prospects. Hence, outsource your telemarketing instead and finally take your business relationships to the next level!
Matt Ford is a b2b lead generation and appointment setting telemarketing professional for 121 Direct Marketing. Matt invites you to visit http://www.121directmarketing.com for more information on their services.
Article Source: http://EzineArticles.com/?expert=Matt_S_Ford
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