With mobile browsing reaching 12% of all web related activity in September 2012, businesses are becoming increasingly aware that they need to focus on mobile marketing. The trend is toward responsive design. The design of a business' website should respond to the platform being utilized - smart phone, tablet, laptop, etc. It used to be that you had a separate mobile website and main website. With new customer demands, responsive design is needed. Mobile usage and responsive design presents a new way to engage with clients. More and more businesses are utilizing this method of marketing but there is rarely optimal implementation.
What's a QR Code?
QR Code is "Quick-Response Code." These codes are two-dimensional bar codes that are used to point people to websites, landing pages and other forms of digital content. In most cases, users use a mobile device to scan those codes and once it's complete, a user is transported to the content specified by that code.
How does a QR Code work?
A business can present an offer such as a coupon through a QR code. A customer can scan this code with their phone. This takes them to a coupon page where they can download it, print it and redeem it.
How are QR Codes misused?
Too many codes just send a scanner to a firm's website and nothing else. Many businesses were just proud to have a QR code, even though it did very little to engage a potential customer. Businesses should only use this method of advertising if they can offer something enticing to a prospect.
How can a B2B firm use a QR code?
Many B2B firms have an opportunity to utilize these codes through print advertising and direct mail. The best execution of a code is when a firm offers a white paper, guide, resource that resonates with their ideal prospective client. A firm can run an advertisement in a magazine with the call to action being to download a resource through the code.
Sales Benefit of QR codes?
Print advertisements and direct mail can drive people to a firm's website but many times, a business does not have any way to capture these leads and have the sales team follow up. A code is best utilized when a code scanner must complete a form to access the offer. The
form must be short - take minimal time to complete. A completed form coming from a scan can generate quality leads for a sales department.
In the future, consumers will see more and more QR codes. The Los Angeles Times recently reported that scans "have soared to 2 million a month, nearly double the rate of last year and up from 80,000 a month in 2009," making them one of the hottest trends in marketing today. With all these codes competing for a customer's attention, it is important for the code to be the right offer for the right audience.
Jeremy Durant, Business Principal at Bop Design
Bop Design is a San Diego Web Design and Marketing Agency
Bop Design is a boutique marketing communications firm. We express your business' values through branding, advertising, print design and custom web design and development. We also help attract your ideal customer through affordable seo services and search engine marketing. Our focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.
Bop Design is a San Diego Web Design and Marketing Agency
Bop Design is a boutique marketing communications firm. We express your business' values through branding, advertising, print design and custom web design and development. We also help attract your ideal customer through affordable seo services and search engine marketing. Our focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.
Download our new white paper " Marketing 101: Marketing for Success " today!
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