Despite the increasing popularity of social media among marketing circles, brochures continue to be relevant in the modern age. For one, brochures have a wider reach, targeting both techies and those who are less than tech-savvy. They can be easily passed along from one consumer to another. And just like books, nothing compares to having printed material that is handy and can be read and re-read practically anywhere. And with the advent of printing offshore, brochures can prove to be one of the most cost-effective means for business, big and small, to introduce their products to consumers.
If you are looking to use brochures as one of your marketing platforms, there are several companies that specialise in brochure printing. Melbourne, in particular, is a good place to start. However, if you're looking to lower your cost without compromising quality, your best bet would be to choose a printing broker.
Printing offshore is your best alternative, particularly if you're pressed for time or are in a tight-budget. Just as with outsourcing other aspects of your business - say, customer service - you can get the same quality for the job or service at a lesser cost.
However, for outsourcing printing jobs to be effective, you need to choose a reliable printing broker. What should you look for in one?
First, you would want a broker that can keep you in the loop at every stage of the process: from the initial design to final mockup. Choose a broker that encourages a collaborative relationship, one that can give you relevant suggestions to help you improve the final product and one that puts a premium in communication.
Consistent quality is paramount; that's why you'll need a broker that will ensure the quality of the finished product. While the brochure may be printed in a foreign country, it would be good if there was someone to oversee that the production of your brochure design met your specifications and standards.
Of course, it's a big plus for you if your freight and shipping logistics are calculated and managed for you to help lessen your worries.
But the most important quality to look for in a printing broker is its track record for delivering. Go with one that has never missed a deadline. After all, a missed deadline is a missed opportunity. Delivering on time is not just a sign of professionalism. It is a sign that the broker cares for its customers.
Barneys is the leading company that satisfies your business needs by giving you high quality printing solutions as well as services.
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